Are you unsatisfied with the performance of your recent posts in the Google SERPs? Perhaps you’ve maximized your on-page SEO efforts and are still looking for more ways to boost your position.
Optimizing off-page SEO plays a big role in where your work will land on the SERPs. Consider the following quick-tips below for optimizing off-page SEO for your business’s site.
The Importance of Backlinks
First, what are backlinks? Backlinks, or inbound links, are simply hypertext links appearing on other websites that link back to your website.
In the world of SEO, it’s a little known fact that having a list of qualified backlinks greatly influences your status in the vast realm of Google.
It verifies to Google that “yes — this site can be trusted as a more knowledgeable source for information,” depending on the nature of your backlinks of course.
When it comes to backlinks, it’s all about quality over quantity.
Blogerio‘s Michael Rewers comments, “It’s impressive how fast a website can rank after a boost of a few hundred links from high authority sites.”Michael Rewers, Blogerio
Merely having a huge assortment of backlinks from various, unauthoritative sites won’t do anything for you. In fact, it will actually hurt your SEO health more than it will help.
A strategy to keep in mind is to analyze your competitors’ backlinks. This way, through tools like SEMrush‘s backlink analytics and backlink gap, you can find the domains your competitors link out to and contact them for writing a guest post.
Earning quality backlinks should be a top priority for any digital marketer seeking to gain a more authoritative following in the eyes of Google.
Consider Writing Guest Posts
Collaborating with other relevant, authoritative sites can generate substantial mutual benefits.
Confused on how and where to start? Start by reviewing relevant industry peers’ blog posts. Try to identify key topics or current events that they might not have elaborated on yet.
Next, contact them and inquire if they’re interested in a collaboration. Explain that you can help offer a distinct angle on said topics and include a few examples of your work.
In the event that everything works out, you’ll both share in a number of advantageous perks.
For the other party, they get to have a valuable blog post written for them by another professional in their industry. Not only does this offer a fresh perspective, but it’s more quality content for their site — further cultivating their authority.
For yourself, you get the benefit of securing yourself a nice quality link. Which is definitely worth the time and effort spent pumping out the quality content.
On top of that, you can expect the possibility of outpouring referral traffic from the link. It’s a win-win! They receive a quality post and more authority, and you get a solid backlink and the potential for increased traffic!
Social Media Sharing and Interaction
Social Media is an extraordinary medium that, nowadays, is almost necessary to have in your arsenal of tools.
It’s the perfect avenue for building brand awareness, marketing your value proposition, and communicating with and better understanding your customers.
The impact it can have on digital endeavors, like optimizing off-page SEO, is rather significant. Leverage social media to enhance your off-page SEO status through the following tips:
- Post meaningful content that clearly demonstrates your passion and humility.
- Uploading social media content signals to Google that you’re diversifying your presence, allowing your content to be indexed quicker. This can greatly improve your SERPs rankings.
- Include various forms of media to keep your audience interested, increasing the likelihood they’ll click on your post.
- Update your profiles regularly with relevant content; users are more likely to be on social media than directly on your site.
- Partnering with social media influencers can expand your reach drastically and can greatly stimulate engagement with your content.
Nothing is more powerful than having your followers share your posts, publicly spreading your content to more potential customers. It’s free marketing and publicity and all you have to do is make the content engaging and fun!
The more you interact with your audience and keep them enticed, the better your results will be in the search results. Use these quick-tips to drive your business forward and to continue optimizing off-page SEO to the best of your ability.