The road to successful SEO practices is a never-ending winding pathway.
It’s a constant process that continually requires monitoring and updating.
The following tips will demonstrate how optimizing On-Page SEO can be executed through simple yet sophisticated tweaks and measures.
Let’s Not Forget Old Content
Let’s be honest. It’s easy to forget about the various forms of content you’ve pumped out in the past.
But what if I told you that your past content can greatly influence your future SEO?
That’s right! Revisiting old content to update keywords, internal/external links, and even adding more up-to-date information can provide noticeably better results.
Google likes to see when an already-indexed post has been updated with fresh ideas and other additions. Sometimes, your SERP rank may even jump immediately following the modifications of your post!
This swift jump in ranking is likely due to the post having already been indexed by Google. Steven Diaz of SwankyDen adds:
“Since these are already indexed, updating them produces faster results than writing a new blog post.”Steven Diaz, SwankyDen
While making alterations is great, it’s important that it has substance. That it’s relevant, meaningful, and offers something beneficial.
Otherwise, your time spent adjusting your post is going to waste. Eli Gieryna backs this up stating:
“The key is making sure the updates to the page are substantive and not just minor tweaks to fiddle for the sake of fiddling. “It needs to be enough of a rewrite to give a signal to Google that says, ‘Hey, we’ve added something of value here.’”Eli Gieryna
Consider revising your intro, altering your body content, and even adjusting your conclusion. Including more statistical graphs and other depictions can enhance a post’s quality rating!
Content On Pages 2 & 3
Now let’s talk about posts on the 2nd and 3rd pages of Google that have potential to thrive on the 1st page.
Often times, marketers are so busy pumping out new content that they ignore their previous works going unnoticed on the 2nd, 3rd, and even 4th pages on Google.
There are several marketing professionals that support the notion of improving weaker posts and boosting their rank.
Smallpdf‘s Hung Nguyen states:
“Many marketers just continue to push out content, leaving it to linger on the second page of Google results and never realize its maximum potential.”Hung Nguyen, Smallpdf
She continues by explaining that marketers should instead take the time to enrich previous posts that didn’t quite meet expectations. Nguyen makes a great point here.
You can attract hundreds of new users from properly refreshing your content and elevating to the 1st page of Google.
Jonathan Aufray from Growth Hackers reinforces this belief:
“Figure out which keywords you rank for on the second or third page of Google. Optimize these pages by adding relevant keywords, adding a bit of content, and building a few links to them. Your page will jump to the first page of Google in no time.”Jonathan Aufray, Growth Hackers
I think one of the best points Aufray mentioned was in regard to keywords. It can never hurt to re-upload your post with fresher, more user-searched keywords. This way, your post gains a more relevant status in the eyes of Google.
Try finding logical ways to link from a high-traffic, valuable landing page to another page that could use a lift. Additionally, ensuring your title tag and overall content centers around your target keyword(s) is imperative.
Building off this last point, let’s discuss the importance of your title tag, meta descriptions, and other key SEO performers.
Strengthening the Little Things
Believe it or not, a simple change to something like your title tag can make a profound difference.
After all, your title tag is the first line of text users see before making the decision to click! It has to be appealing, unique, and most of all it has to describe what readers are looking for.
One trick is to try to use your keyword at the beginning of the title tag and within the first 100 words of your post.
In doing so, you will better help Google comprehend what the page is about. The usage of LSI keywords, in addition to your target keywords, also helps Google further understand your topic and confirm what your post is about.
Using title tag modifiers like “Best”, “Top 5”, “Guide to”, etc. helps you rank for long-tail variations of your target keyword. In a study conducted by Backlinko, it was found that question title tags helped increase average CTR in their case study of over 5 million Google search results.
Optimize your title tag to match user intent so that you can attempt to maximize traffic. Research the types of queries your audience search for, and assemble your perfect title tag around your findings!
Onreact‘s Ted Chef says:
“Instead of fancy headlines with puns, focus on one or two key-phrases that you can actually rank for quickly and that people actually search for. Most page titles are either too broad or too obscure.”Ted Chef, Onreact
Another tidbit that can be easily optimized is your meta descriptions for each of your posts. Fill out all meta descriptions with your keyword and distinctive language that summarizes your post. In doing so, the average CTR will rise!
Lastly, as mentioned earlier, an easy quick-win for less popular posts is to use internal linking from a more authoritative post. Use keyword-rich anchor text to link back to your authoritative page, but ensure its presence is warranted and relevant. As with previous tactics, implementing internal links helps increase CTR.
That’s all for today folks, thanks for reading this quick update regarding strategies on optimizing On-Page SEO.
Soon, I will be producing a counterpart blog post about optimizing Off-Page SEO. Then we’ll discuss some quick tips and different strategies used compared to optimizing On-Page SEO.